The rise of the internet, climate change, and the trend toward more responsible consumption are key factors that have shaped Generation Z. Also known as zoomers or centennials, their consumer choices are increasingly influenced by both ethical and cultural values. These decisions are transforming the way products are made—including food.
Today, for many young people, eating is not just about nourishment, but also about expressing values and lifestyles. What they choose to eat each day reflects both their commitment to the environment and their concern for personal health.
An alternative to traditional meat
According to a report published by the Food and Agriculture Organization of the United Nations (FAO), the world’s population is expected to reach 9.1 billion people by 2050. This growth will drive a sharp increase in food demand, along with a surge in waste generation. Meeting this challenge would require boosting food production by approximately 60%.
The negative environmental impact of such demand is undeniable. In response, alternative consumption models are emerging, with options like cultivated meat positioned to meet nutritional needs in a more sustainable and accessible way.
Cultivated meat is an optimal alternative: it requires less land, since fewer animals need to be raised, which in turn helps reduce greenhouse gas emissions. Beyond being less harmful to the environment, cultivated meat also reduces animal slaughter for human consumption, as it is produced through cell culture processes that do not harm animals.
Sustainable technology and generation Z
This innovation in the food sector has sparked significant interest among Generation Z, a group that values scientific progress, transparency, and social responsibility.
For this generation, technology should not be used solely for economic purposes. Instead, it is seen as a key tool for building a better future. This is why young people are drawn to the technological development behind cultivated meat and express willingness to include it in their diets.
This is supported by a study conducted by AINIA, backed by the Conselleria d’Innovació, Universitats, Ciència i Societat Digital of the Generalitat Valenciana, which found that most cultivated meat consumers belonged to this generation. According to the research, 63% of young people would try cultivated meat as a way of prioritizing both animal welfare and environmental protection.
The meat of tomorrow
In a context where consumption habits are constantly evolving and environmental concerns are increasingly pressing, BioTech Foods advocates for a profound transformation in the way we produce and consume food. Our goal is to integrate technology and environmental responsibility into nutrition, addressing major global challenges such as biodiversity conservation, resource depletion, and carbon footprint reduction.
The new food industry is being shaped by the voice of younger generations. Cultivated meat does not seek to replace tradition, but rather to take a step forward—offering options that preserve familiar flavors while ensuring the sustainability of the food system.
